Opener: "Hey, this is Ken with K-Tech down in New Orleans — did I catch you at a bad time?" (yes → "when's better?" and log callback)
The point (one breath): "We're the team that wired NOLA Motorsports Park end to end, and we build systems for shops like yours — inventory, compliance paperwork, follow-ups — the stuff that eats your evenings. Not selling you anything today, just want to know: what's the most annoying piece of paperwork or software in your shop right now?"
Goal: get them TALKING about their pain, then offer a free 15-minute look. Always log the objection word-for-word — it feeds the email copy.